1) Creates visibly straighter hair for up to 3 days (or until your next shampoo if less than 3 days).
2) Weightless spray with heat protection that blocks out frizz as you straighten.
3) The heat-activated formula with keratin protein wraps each strand to seal in longer-lasting straightness without weigh-down.
4) Utilizes a new proprietary Thermo Plastic Polymer Technology that is patented by Kao and is not available to competitor companies.
5) This technology is activated by heat from a flat iron to transform frizzy, curly hair to smooth, straight hair with natural movement.