After 10 years of research, L'Orťal scientists unlock the code of skin's youth by discovering a specific set of genes1 that are responsible for skin's natural power of regeneration. With L'Orťals breakthrough GenActiv Technology, this powerful daily moisturizer can increase skin's power of regeneration so it regains the qualities of young skin. See smoother, youthfully luminous and rested skin emerge. Plus, skin is protected with broad spectrum UVA/UVB SPF 30 to help prevent future signs of damage. The lightweight, oil-free texture of this lotion leaves a smooth and velvety soft finish on your skin.