Because you're worth it.
Takes red to a new level of high-intensity. Colour booster technology with 3X highlights. More hydrating and more prismatic with new Silk & Shimmer deep conditioning. Plus a new aromatic scent for a pleasant colouring experience. Inspired by cutting edge fashion, Fāria's Power Reds are custom-blended by L'Orāal master colorists. For light brown, medium brown, dark brown hair. Ruby Rush is a warmer shade that boosts auburn tones. To minimize auburn or red/orange tones, choose a cooler shade. To enhance your hair's natural tones, select a natural shade.