98% natural. No more tears. Best for baby naturals. Plant & fruit-derived ingredients. Allerfree fragrance. We love babies. And we love nature. That's why Johnson's Natural Head-To-Toe Foaming Baby Wash combines 98% naturally derived ingredients and over 100 years of trusted baby care knowledge to gently cleanse delicate skin and hair to pure baby softness. Simply made to our Best for Baby Naturals product standards, this no more tears formula baby wash is as gentle to eyes as pure water and contains our allerfree fragrance. Developed and gentle enough for newborns. Moms trust Johnson's. Always mild & gentle. Paraben free. Dye free. Essential oil free. Allergy tested. Dermatologist tested. 98% naturally derived from coconut, palm and sugarcane. Our babies will inherit our planet. Made in Canada.