98% natural. No more tears. Best for baby naturals. Plant & fruit-derived ingredients. Allerfree fragrance. We love babies. And we love nature. That's why Johnson's Natural Baby Shampoo combines 98% naturally derived ingredients and over 100 years of trusted baby care knowledge to gently cleanse hair to leave it smelling fresh and feeling soft. Simply made to our Best for Baby Naturals product standards, this no more tears formula baby shampoo is as gentle to eyes as pure water and contains our allerfree fragrance. Moms trust Johnson's. Always mild & gentle. Paraben free. Dye free. Essential oil free. Allergy tested. Dermatologist tested. Naturally low foaming. 98% naturally derived from coconut, palm and sugarcane. Our babies will inherit our planet. Made in Canada.