99% natural. Plant & fruit-derived ingredients. Allerfree fragrance. Best for baby naturals. We love babies. And we love nature. That's why Johnson's Natural Baby Lotion combines 99% naturally derived ingredients and over 100 years of trusted baby care knowledge to gently moisturize delicate skin to pure baby softness. Simply made with our allerfree fragrance, this Best for Baby Naturals baby lotion moisturizes for 24 hours to nourish skin and leave it feeling soft all day. Developed gentle enough for newborns. Moms trust Johnson's always mild & gentle. Paraben-free. Dye free. Essential oil free. Allergy tested. Dermatologist tested. 99% naturally derived from coconut, palm, cottonseed, sugarcane and soybean. Our babies will inherit our planet. Made in Canada.