Pure. No color added. Moisturizing therapy for sunburn, dry, irritated skin. 100% Pure Aloe Vera Gel (Plus stabilizers and preservatives to insure potency and efficacy). Fragrance free. Cooling soothing gel from nature's miracle plant of the ages. Made from fresh Aloe Vera leaves. Forms a protective barrier which helps retain moisture and promotes healing. Non-Oily Moisturizer provides effective relief from sunburn, minor burns, skin irritations, insect bites, chafing, itching, dry skin. Quickly absorbed. Will not stain. Discover the many of aloe1 As a shaving gel, as a hairstyling gel, on blemishes. No animal testing.