Lightening or highlighting hair is a strong coloring process, stripping hair of its moisture, leaving it brittle and dry. Dove Advanced Color Care for lightened or highlighted hair is specifically designed to care for what the coloring process has done to the hair fiber. Unique formula, with penetrating moisturizers, revives the internal structure of the hair fiber. Restores softness and shine. Cleans effectively without stripping hair of essential moisturizers. Leaves lightened hair noticeably soft, smooth, and luminous, without weighing it down.